For the eating you did not decide to do

Oh crumbs.
Doing the thing again?

ohCrumbs puts a few minutes between the urge and the cupboard, so you get a say in what happens next. No diets. No calories. Nobody telling you off.

A self-help tool, not treatment. What you write stays on your phone.

⚙︎

Good evening, Sam

I need a pause

Take a few minutes

Log a momentSomething happened?
Lesson 14Riding the urge
JournalYour patterns
My ToolboxYour go-to tools
Sound familiar?

Which one is you?

The tin is somehow empty

You do not remember eating most of it.

Habit o'clock

It's that time, so there's that snack.

After a hard day

The day is done, so it must be biscuits.

A proper urge

The kind that argues back.

NoticePause UnderstandChoose
How it works

What it actually does.

1
Notice

You catch yourself reaching for something.

2
Pause

Tap Pause. A few minutes, a daft little game, and the urge stops running the show.

3
Understand

What is actually going on? Tired, bored, or genuinely hungry?

4
Choose

Eat it, don't, have a proper meal, or go and do something else. All of them count.

The win is not saying no. The win is getting a say.

Your first two weeks

It needs to learn about you first.

Use it for a fortnight and it works out when your moments happen, and what tends to set them off. On day 14 it shows you what it has learned.

Days 1–3Just pause and log. Nothing to get right.
Around day 7First hints — what helps you starts to show.
Day 14Your patterns unlock: “ In the evening, when you are tired.”
It counts days you use it, not days in a row. Miss a few — nothing resets.
Inside the app

The bits you will actually use.

The Pause

One tap. Rate the urge, and it meets you where you are — a quiet one, a check-in, or a fast interrupt when it's strong. Urges build, peak and pass; this gets you to the other side of one.

One goal a month, and a jar to fill

Month one is just noticing. After that it suggests goals from what your own month showed, and you pick one. Any days count — never in a row.

Your list of what actually helps

Try something, then say whether it helped. The things that work for you move to the top — for that time of day, and that feeling.

What keeps coming up

A journal that spots the pattern and tells you plainly. A count, not a verdict.

If you are having it, have it properly

Five steps that slow you down: plate it, sit down, screen off, and taste the first few mouthfuls. No rules, and no halving it to feel better.

What worked for someone else

Anonymous ideas from other people, checked before they appear. Try one, keep it if it works. It is not a feed.

What it isn't

The stuff we left out, on purpose.

Ate it anyway? Still counts, and there is nothing to make up for tomorrow. Your monthly goal counts the days you practise, so you can miss a week and lose nothing.

CaloriesWeightStreaks to breakGood & bad foodFood rulesScores
The evidence

The thinking behind it.

Where the ideas come from

  • Urge surfing — watching a craving rise and fall rather than fighting it.
  • If–then plans — a decision made before you need it.
  • Visual interruption — a simple game competes with the picture of the food.
  • Self-compassion — kinder self-talk after a slip, not harsher.
For coaches

Set a client up in two minutes.

Fill in a short form for each client — their goal, when it is hardest, which tools to try first, your if–then plans and a note from you. Send them the link or QR code and ohCrumbs sets itself up for them, with your words on their home screen.

1You fill in the form

Goal, first month, hardest times, starting tools, plans and a personal note.

2They open the link

Your note and their plan are waiting — they skip the questions you have already answered.

3Between sessions

Your tools come first in their Toolbox and in the Pause, and your note sits on their home screen.

4In your next session

They export their journal and bring it along — the moments, feelings and what helped, in their own words.

🔒 Private by design

The plan travels inside the link itself, so it is never stored on a server. Everything your client logs stays on their phone. You only see their journal if they choose to share it with you.

📓 Not only for eating

Plenty of clients simply need to get better at spotting what they feel. Used that way it is a daily check-in and journal: how am I, how full is my tank, what do I need — ten seconds, and a jar that fills up as they go. The eating side is there when they need it, and quiet when they do not.

📤 Something to bring to the session

Your client taps Export and gets their journal as plain text — the moments, the feelings, what helped and what did not. No dashboard to learn, no logins to chase. They bring it, or paste it into an email before you meet.

🔄 Change it any time

Send a new link and their plan updates — everything they have already logged is kept. Coach pricing is coming: one flat monthly fee, as many clients as you like. Get in touch for early access.

Get on the coach list

Coach accounts open when the app does. Say hello now and you are first in.

Questions

The bits people ask.

Is this a diet app?

No. No calorie targets, no weigh-ins, no food rules — and there never will be. What it does do is help you understand your own eating: when it happens, what sets it off, and what has quietly been getting in the way. Once you can see that, you get to choose.

What if I pause and still eat?

Then you ate — and it still counts. You stopped long enough to notice, and noticing is the bit that grows. Habits like this take weeks, not days, so early on the win is simply learning to pause. Some of those pauses end in eating. Nothing gets made up for tomorrow.

Where does my data go?

Your journal, notes and check-ins stay on your phone. A community idea is only shared if you choose to share one, anonymously.

Why does it take two weeks?

Patterns need a few weeks of real life to show up. For the first fortnight it just watches — then on day 14 it shows you what it found.

Can my coach or therapist set it up for me?

Yes. They fill in a short form and send you a link. Open it on your phone and your plan is ready — and everything you log still stays on your phone.

Is it treatment?

No — it's a self-help tool. If you are restricting, purging, or eating in a way that frightens you, please speak to your GP or an eating disorder charity.

Coming soon

Fancy being one of the first?

Get early access, and tell me what is rubbish. I will only email you about the app.

We will only email you about the app, and you can unsubscribe any time. Privacy